Focus on your target customer to fully understand the market. It’s critical to master your marketing before your start selling your product. Research your target customer and fully understand their buying habits. Browse your competition’s website and find out what they are doing right and, importantly, what gap you might fill for your target customer. Find out what your target customer says about your competition on social media and avoid the same mistakes. Once you fully understand your target audience, you will have a much clearer idea of how to market your product to them.

Anthony Martin

Founder and CEO of Choice Mutual